调用 GetLiveAnalysisReportOverview 接口，获取指定直播间指定场次的复盘报告数据，包括直播诊断、全场曲线、内容分析等模块的信息和数据。

注意事项 #

• 请求频率：单用户请求频率限制为 120 次/分钟。
• 确保您拥有火山引擎主账号或具备数据统计 > 可查看权限的子账号。有关如何添加子账号，详见子账号管理。

请求说明 #

• 请求方式：GET
• 请求地址：https://livesaas.volcengineapi.com/?Action=GetLiveAnalysisReportOverview&Version=2023-08-01

调试 #

请求参数 #

下表仅列出该接口特有的请求参数和部分公共参数。更多信息详见公共参数。

Query #

返回参数 #

Overview #

Datas #

Highlights #

弹幕有「下单了」「主播好谨慎」等正向反
馈，评论量是直播间平均水平的4倍，在线人数达平均水平1.1倍，互动活跃。

Products #

InteractTools #

BasicInfo #

OverallScore #

DimensionScore #

LiveSuggestions #

Items #

AudienceRetentionRating #

InteractionAtmosphereRating #

ContentPlanningRating #

ConversionEffectRating #

HostPerformanceRating #

Insights #

请求示例 #

GET https://livesaas.volcengineapi.com/?Action=GetLiveAnalysisReportOverview&Version=2023-08-01&ActivityId=1770*****3012&HistoryId=987*****10

返回示例 #

{
    "ResponseMetadata": {
        "RequestId": "20230604110420****100232280022D31",
        "Action": "GetLiveAnalysisReportOverview",
        "Version": "2023-08-01",
        "Service": "livesaas",
        "Region": "cn-north-1",
        "SystemTime": 1697446406
    },
    "Result": {
        "ActivityId": 1770,
        "HistoryId": 987,
        "Status": 1,
        "Overview": {
            "OverallScore": {
                "TotalGrade": "A",
                "TotalComment": "中等，转化优但时长短",
                "TotalScore": 95
            },
            "DimensionScore": {
                "AudienceRetentionRating": {
                    "Score": 90,
                    "AvgIndustryScore": 80,
                    "Evaluation": "观众满意度达90%+，复购意向超行业均值18%，留存表现远超行业水平"
                },
                "InteractionAtmosphereRating": {
                    "Score": 92,
                    "AvgIndustryScore": 82,
                    "Evaluation": "观众扣单、喊加单频次超行业均值220%，互动氛围热烈"
                },
                "ContentPlanningRating": {
                    "Score": 88,
                    "AvgIndustryScore": 78,
                    "Evaluation": "加权得89分，直播时长、场景目标匹配各占33%贡献29.7分，内容节奏、单品讲解各占17%合计29.4分"
                },
                "ConversionEffectRating": {
                    "Score": 85,
                    "AvgIndustryScore": 75,
                    "Evaluation": "多款商品售罄，加单请求超行业均值150%，转化效果优于行业"
                },
                "HostPerformanceRating": {
                    "Score": 96,
                    "AvgIndustryScore": 85,
                    "Evaluation": "主播共情能力强，砍价精准，观众好感度超行业均值13%"
                }
            },
            "LiveSuggestions": {
                "Status": 1,
                "SummaryText": "本场直播共诊断出 4 处，其中观众留存需要关注，建议及时时优化！互动氛围、转化效果、主播表现提升较大，请继续保持！",
                "Insights": [
                    {
                        "DimensionName": "转化效果",
                        "Title": "把砍价过程说得更明白",
                        "Type": 2,
                        "Summary": "主播在卖饼时说‘9块9毛钱，给40张饼’，观众都惊讶了，这说明价格冲击力很强。建议主播在每次报出这种‘跳楼价’之前，先清晰喊出‘超市原价XX元，今天直播间供货价XX元，我再自掏腰包补贴XX元，最终只要XX元！’这样一对比，观众更能感觉到占了大便宜，下单的手就更快了。"
                    },
                    {
                        "DimensionName": "互动氛围",
                        "Title": "新品上架前先让观众投票",
                        "Type": 1,
                        "Summary": "在卖牛肉馅饼砍价时，主播让观众扣‘1’或‘6’来投票，这个法子让公屏瞬间滚起来了。建议以后每介绍一个重磅新品前，都用这招，比如‘想吃黑猪肉腊肉的扣1，想看下一个神秘好吃的扣2’，用投票快速把大家的兴趣和期待感吊起来，直播间气氛一下就热了。"
                    },
                    {
                        "DimensionName": "观众留存",
                        "Title": "多聊‘知足常乐’留住长辈心",
                        "Type": 1,
                        "Summary": "建议在每讲解完2-3个商品后，就穿插1-2分钟聊这类话题，比如‘咱们买东西啊，省了钱开心，但一家人健康团圆更开心’，像拉家常一样，能把中老年观众牢牢‘粘’在直播间里。"
                    },
                    {
                        "DimensionName": "内容策划",
                        "Title": "保持从‘小食’到‘大菜’的节奏",
                        "Type": 1,
                        "Summary": "这场直播从小笼包讲到腊肉、带鱼，节奏很顺。主播先上便宜方便的饼和包子，让大家轻松下单；再推黑猪肉、带鱼这些‘硬菜’和年货，满足囤货需求。建议以后就按这个‘从易到难、从便宜到贵价’的节奏排品，让观众买得没有压力，越看越想买。"
                    },
                    {
                        "DimensionName": "主播表现",
                        "Title": "保持替观众和商家着想的‘实在劲儿’",
                        "Type": 1,
                        "Summary": "主播一边说‘要懂得知足’帮观众省钱，一边又说‘咱们也得考虑人家商家不容易’，这种将心比心的‘实在话’特别打动人。建议主播保持这种‘两头都照顾到’的真诚分享状态，让观众觉得你不是在硬卖货，而是在帮大家挑好货、谈好价，信任感自然就更强了。"
                    }
                ]
            },
            "LiveTime": 7200,
            "IndustryLiveTime": 5400,
            "WordsPerMinute": 180,
            "IndustryAvgWordsPerMinute": 160,
            "WordsPerSentence": 60,
            "IndustryAvgWordsPerSentence": 10,
            "AvgWatchDuration": 1500,
            "AvgViewDuration": 1800,
            "WatchUV": 5000,
            "ViewUV": 6000,
            "PeakWatchUV": 1200,
            "PeakViewUV": 1500,
            "InviteCount": 300,
            "AvgInviteUsers": 0.06,
            "ThumbUpCount": 15000,
            "ThumbUpRate": 3,
            "CommentCount": 2500,
            "CommentRate": 0.5,
            "ProductClickCount": 800,
            "ProductClickRate": 0.16
        },
        "Datas": [
            {
                "TimeStamp": 1691452800,
                "OnlineUV": 1000,
                "EnterUV": 200,
                "ViewUV": 1200,
                "InviteUV": 50,
                "ThumbUpCount": 3000,
                "CommentCount": 500,
                "ProductClickCount": 150
            }
        ],
        "Highlights": [
            {
                "Id": 111,
                "StartTime": 1691453000,
                "EndTime": 1691453060,
                "Type": 1,
                "Reason": "弹幕有「下单了」「主播好谨慎」等正向反\n馈，评论量是直播间平均水平的4倍，在线人数达平均水平1.1倍，互动活跃。",
                "FrameImages": [
                    "https://example.com/live/frame_001.jpg",
                    "https://example.com/live/frame_002.jpg",
                    "https://example.com/live/frame_003.jpg"
                ],
                "AISummary": "主播在该片段讲解清晰，带来较高点击。",
                "Items": [
                    {
                        "Title": "强化产品细节",
                        "Trend": 1,
                        "Description": "继续突出虾类去头去尾去虾线的健康细节，吸引注重食材安全的观众。"
                    }
                ],
                "Title": "爆款推荐",
                "Vid": "v123456"
            }
        ],
        "Products": [
            {
                "Id": 222,
                "SendTime": 1691453200,
                "Title": "测试商品",
                "CoverImage": "https://example.com/product.jpg",
                "Highlight": "¥15",
                "ClickCount": 350,
                "StrikeThrough": "¥30"
            }
        ],
        "InteractTools": [
            {
                "Id": 333,
                "SendTime": 1691453500,
                "Title": "88积分",
                "CoverImage": "https://example.com/tool.jpg",
                "TotalCount": 1000,
                "JoinCount": 800,
                "WinCount": 10,
                "Type": 2
            }
        ],
        "BasicInfo": {
            "HistoryId": 9876543210,
            "OrderNumber": 1,
            "StartTime": 1691452800,
            "EndTime": 1691460000,
            "Vid": "v123456",
            "CoverImage": "https://example.com/cover.jpg"
        },
        "ActivityName": "年度盛典直播",
        "CoverImage": "https://image.xxx",
        "VerticalCoverImage": "https://image.xxx"
    }
}

错误码 #

访问公共错误码和错误码获取详细信息。