The marketing interactive assistant has an independent product platform, including a knowledge base processing platform, AI application configuration, and other capabilities. The supported business scenario is a 1V1 marketing shopping guide scenario. The association with the CDP is that the data of the CDP will be used as input to the main knowledge base.

If it is recommended based on product capabilities, then the platform functionality is delivered; if it is a solution, a complete end-to-end solution is delivered.

• We have the advantage of technology and can intelligently extract the word strategy and word strategy of the sales crown according to the actual sales dialogue data of the customer side, and precipitate it into a word library for other sales to use.
• We have the advantage of the industry. In the process of scenario delivery, we not only deploy product capabilities, but also provide a knowledge base suitable for customers in the industry. On the one hand, these knowledge bases are best practices within ByteDance, and on the other hand, they are based on the experience of ByteDance business experts in various industries.
• We have the advantage of the model, docking with the latest models on the volcano ark, including bean bags and deepseek, enabling business scenarios to always use the latest model capabilities; the reasoning ability of the model itself is improving, and the business transformation effect is expected to continue to improve.

The current experience of marketing interaction assistant, built-in large model for Doubao and Deepseek deep thinking fine-tuned model. Different models are invoked at different points in the conversation.