Growth Analysis (Privatization)
Growth Analysis (Privatization)
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Growth Analysis (Privatization)Data Analysis and GovernanceData ManagementEvent Tracking Governance (DataGovernor)Event Tracking Governance Overview
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Download PDFCopy pageDownload PDFDataFinder provides you with event tracking governance value-added function modules. The event tracking governance platform provides a one-stop end-to-end traffic data solution, covering access, definition, collection, processing, verification, and distribution of full links, so that each role can use event tracking data more efficiently for analysis. It has a set of effective cost management methods to help the business manage all event tracking in a standardized, stable, and low-cost way.
Function | Describe |
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Event tracking management |
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Design specification |
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Meta data retrieval |
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Event tracking development |
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Event tracking verification |
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If you have any purchasing needs, please contact your account manager or customer success manager.
Term | Concept introduction |
|---|---|
Event tracking | Event tracking, whose scientific name is event tracking, is mainly a related technology and implementation process for capturing, processing, and sending specific user behaviors or business processes. What happens in the application, such as user actions, system events, or system errors. Take video content products as an example, including the following events: video_play (video playback), fe_page_crash (abnormal page crash). |
Attribute (Param) | Attributes you define to describe your user base segments, such as language preferences or geographical location. Take the "Play Video" event as an example, it contains the following event properties: page_from (page where the action took place), group_id (video id), etc. |
Attribute value | The dimension of the property, that is, the specific dimension when the behavior is triggered. For example: page_from: home (homepage), details (details page), etc. |
Demand | Sources for event tracking, including sources for changes, can be understood as different versions of the demands for data. In event tracking, you can query his demand change record. |
Label | You can describe the function, module, location, etc. where the event tracking is located. For example, payment-related event tracking can be all marked as payment labels. An event tracking can add multiple tags or not. |
- If you purchased the event tracking governance value-added function module, you can enter the event tracking governance platform in the following ways.
- After logging in to the DataFinder console, click Event Tracking Governance at the top to enter the event tracking governance platform.
- You can also jump into the event tracking governance platform at the Create Event, Attribute and other operation buttons. Take creating a general event as an example, enter Data Management > Metadata Management > General Event, and click New Event to jump into the event tracking governance platform.
- After logging in to the DataFinder console, click Event Tracking Governance at the top to enter the event tracking governance platform.
- Enter the event tracking governance platform.
- The event tracking governance function has separate permission control for viewing, editing and reviewing functions, which you can contact your project administrator to open.
- The event tracking governance function has separate permission control for viewing, editing and reviewing functions, which you can contact your project administrator to open.
- You can create event tracking requirements according to the event tracking design scheme in the event tracking governance platform and enter event tracking:
- You can create requirements according to demand planning and enter event tracking at the same time (on-demand entry), or you can directly enter event tracking in pieces.
- When entering event tracking in the requirements, it can be entered manually individually, and batch table uploading is also supported.
- After the event tracking is entered, you can verify the event tracking data, and then put the requirements online after the verification is completed.
For relevant operation instructions, please see: Create and manage requirements, Create and Retrieve Event Tracking, Data Validation.
- You can create properties for event tracking synchronously when entering event tracking, and also support creating properties separately, which will be added to event tracking later. See: for activity details Create and manage properties.
- In addition, administrators can also manage and configure the creation method of demand event tracking, scene properties, etc., see configuration management, (待环境语言ready)scenario managementfor details.
