1. Overview
In BytePlus Growth Analysis, a user portrait is a calculation of the characteristics of a label for all or subdivided users of a product.
User portraits are a common tool in marketing, operations, and product work. Typical usage scenarios include (but are not limited to):
- Study the characteristics of segmented user groups in order to develop targeted marketing strategies.
- Contrast the profile characteristics of different user groups to guide operation.
2. Quick start
Take the user portrait of the "core user" as an example:
- Select Analysis Tools > User Analysis > User Portrait to enter the user portrait page.

- Select "test" to group users.

- View user portraits.

3. Function usage
3.1 Functional interface composition
The user portrait function interface consists of the following parts:
- Image conditions: select the user group, time, etc. for the portrait;
- Portrait results: View user portrait results.

3.1.1 Image conditions
Select the user group, time, etc. for the profile.
The specific use is as follows:
- Select the portrait time: Default is the last 7 days. Even for the same subgroup of users, the distribution of their label features varies over time.
- Select user grouping: Default is all users. You can choose one or more user groups.
- Select Split filter: Select Include event public properties.
3.1.2 Image results
View the label distribution for the target user base.
Currently available to view:
- Regional analysis;
- When the end point is Mini Program, it also supports viewing gender distribution and user loyalty.
