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Growth Analysis (Privatization)

Growth Analysis (Privatization)

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User Analysis
User Portrait
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User Portrait

1. Overview

In BytePlus Growth Analysis, a user portrait is a calculation of the characteristics of a label for all or subdivided users of a product.
User portraits are a common tool in marketing, operations, and product work. Typical usage scenarios include (but are not limited to):

  • Study the characteristics of segmented user groups in order to develop targeted marketing strategies.
  • Contrast the profile characteristics of different user groups to guide operation.

2. Quick start

Take the user portrait of the "core user" as an example:

  1. Select Analysis Tools > User Analysis > User Portrait to enter the user portrait page.
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  2. Select "test" to group users.
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  3. View user portraits.
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3. Function usage

3.1 Functional interface composition

The user portrait function interface consists of the following parts:

  • Image conditions: select the user group, time, etc. for the portrait;
  • Portrait results: View user portrait results.

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3.1.1 Image conditions

Select the user group, time, etc. for the profile.
The specific use is as follows:

  • Select the portrait time: Default is the last 7 days. Even for the same subgroup of users, the distribution of their label features varies over time.
  • Select user grouping: Default is all users. You can choose one or more user groups.
  • Select Split filter: Select Include event public properties.

3.1.2 Image results

View the label distribution for the target user base.
Currently available to view:

  • Regional analysis;
  • When the end point is Mini Program, it also supports viewing gender distribution and user loyalty.

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Last updated: 2026.08.25 11:40:49