DataFinder's data output function module adds support for outputting collected event tracking data to media platforms, for example, outputting circled crowd data to ad platforms (such as Google Ads) for more accurate advertising. This article gives you the details of media licensing activities.

• Privatized 5.3.1 version starts to support this function, and the function is a value-added function. If you want to use this function, you can contact BytePlus technical support staff to buy it separately, contact BytePlus technical support staff to turn on the function switch, and then you can create a synchronization task to synchronize data to the media platform.
• Currently, only exporting user group data to Google Ads is supported, and other ad platforms are not supported for the time being.

1. After logging in to the DataFinder console, click Data Management > Data Output > Media Authorization in the top navigation bar, enter the media authorization page, click Add Advertising Account in the upper right corner of the page, configure the account info of the advertising account in the pop-up window, and click OK when done.

   tip

   If you cannot find the "Data Export" entry in the application management list, please contact your administrator to grant permission for you. (Permission configuration entrance: Group settings - role management - growth analysis - configuration function permissions)

   

   tip

   If you cannot find the "Data Export" entry in the application management list, please contact your administrator to grant permission for you. (Permission configuration entrance: Group settings - role management - growth analysis - configuration function permissions)

   Parameter	Configuration instructions
   account name	Custom account name to identify the added media platform account.
   auth_mode	The authentication method defaults to Google OAuth 2.0 and requires no configuration.
   developer_token	The developer token used to authenticate when accessing Google Ads.
   login_customer_id	The account ID used to authenticate when accessing Google Ads.
   target_customer_id	Targeted advertising account ID. More details on the authentication logic and account ID of Google Ads can be found in the Google official website documentation.

2. After adding the media account, you can click Configure Attribute Mapping after the account list to configure the mapping relationship between the attribute data of the DataFinder to be synchronized and the attributes of the media platform. Click "Save" when done.

   • Select the DataFinder and Media Platform user properties in the drop-down box, and the data on the DataFinder will be synced to Google Ads based on the mapping of the user properties configured here.
   • You can check whether you want to hash the attribute data. If the user attribute data reported to the DataFinder is unhashed data, you need to check Hash here.

Preparation: Create user clusters to be synchronized #

Before creating a data export task, you need to create user clusters in the DataFinder according to business needs, and select the user circles to be synchronized. See the operation of creating user clusters Cohorts (User Grouping).

Create data export task #

After completing the operations of media account authorization and user group creation on DataFinder, you can create a data export task. Currently, manual synchronization or automatic synchronization of crowd data to media channels after setting a synchronization cycle is supported.

See activity details for creating a data export task Offline task: synchronizing user grouping data.