You need to enable JavaScript to run this app.
Growth Analysis (Privatization)

Growth Analysis (Privatization)

Copy page
Download PDF
Supported Preset Events and Properties
WeChat Official Account Related Events and Properties
Copy page
Download PDF
WeChat Official Account Related Events and Properties

Events and properties

Need to combine WeChat official account background event interface document event push , ordinary events . Of which:

  • wechat_subscribe/wechat_unsubscribe/wechat_scan/wechat_location corresponds to the event push in the WeChat event.
  • Others correspond to ordinary events.
  • wechat_template_send_finish event is a special preset event, after the data is reported, you can find it on the general event page of data management.

Event name

Event display name

Property

Property value type

Fields corresponding to the WeChat background

wechat_subscribe

Official account attention

subscribe_scene

string

subscribe_scene

qr_scene

string

qr_scene (value when scanning code only)

qr_scene_str

string

qr_scene_str (value when scanning code only)

wechat_unsubscribe

Official account clearance

Corresponding WeChat event unsubscribe

wechat_scan

Official account scan code

qr_scene

string

qr_scene (value when scanning code only)

qr_scene_str

string

qr_scene_str (value when scanning code only)

wechat_location

Report geographic location

latitude

string

Latitude (corresponding to WeChat event LOCATION)

longitude

string

Longitude (corresponding to WeChat event LOCATION)

precision

string

Precision (corresponding to WeChat event LOCATION)

wechat_menu_click

WeChat menu click

key

string

EventKEY (corresponding to WeChat event CLICK/VIEW)

wechat_text_message

Send this message to the official account

message_type

string

MsgType

message_id

numberic

MsgId

content

string

Content

wechat_image_message

Send a picture message to the official account

message_type

string

MsgType

message_id

numberic

MsgId

media_id

string

MediaId

pic_url

string

PicUrl

wechat_voice_message

Send a voice message to the official account

message_type

string

MsgType

message_id

numberic

MsgId

media_id

string

MediaId

wechat_video_message

Send a video message to the official account

message_type

string

MsgType

message_id

numberic

MsgId

media_id

string

MediaId

thumb_media_id

string

ThumbMediaId

wechat_shortvideo_message

Send a short video message to the official account

message_type

string

MsgType

message_id

numberic

MsgId

media_id

string

MediaId

thumb_media_id

string

ThumbMediaId

wechat_location_message

Send location message to official account

message_type

string

MsgType

message_id

numberic

MsgId

location_x

string

Location_X

location_y

string

Location_Y

scale

string

Scale

label

string

Label

wechat_link_message

Send a link message to the official account

message_type

string

MsgType

message_id

numberic

MsgId

title

string

Title

description

string

Description

url

string

url

User properties

Property name

Property value type

Property description

Corresponding WeChat user field

Property description

{WeChat appID}. wechat_openid

openid

As web_id

wechat_language

string

User language (WeChat)

language

{WeChat appID}. wechat_subscribe_time

string

subscribe_time

The attention time as the user's user_register_time, involving historical data import

{WeChat appID}. wechat_unionid

string

UnionID

unionid

{WeChat appID}. wechat_remark

string

WeChat Remarks

remark

{WeChat appID}. wechat_tagid_list

list

WeChat user tag id

tagid_list

The tag that will be typed to the user in WeChat, as the list property of the user: wechat_tagid_list: Save the WeChat user tag id list wechat_tag_list: Save the WeChat user tag name, where the conversion of tagid to tag name refers to this interface

{WeChat appID}. wechat_tag_list

list

WeChat user tag

ditto

ditto

{WeChat appID}. wechat_groupid

string

groupid

ditto

{WeChat appID}. wechat_qr_scene

string

scan code related

qr_scene

{WeChat appID}. wechat_qr_scene_str

string

scan code related

qr_scene_str

{WeChat appID}. wechat_subscribe_scene

string

WeChat Follow Source

subscribe_scene

touch_point

string

Official account appid

Official account appid

web_id

string

Openid as webid computation source (can be switched to unionid)

openid/unionid

Last updated: 2026.08.25 11:52:27