A funnel chart is a chart shaped like a funnel, using trapezoidal areas to represent the difference in business volume between each stage and the previous stage. The funnel chart is arranged from top to bottom in a logical sequence and is used to describe the completion of business objectives as the business process progresses.

2.1 Common use cases #

Funnel charts are suitable for process analysis where the business process is standardized, has a long cycle, and consists of multiple stages. By comparing business data at each stage of the funnel, issues can be intuitively identified and explained. Common analysis scenarios include:
(1) For e-commerce website data, funnel charts can visually display the conversion status throughout the entire process from the initial website visit to the final order placement and purchase.
(2) For customer management, a customer sales funnel chart can be used to show the conversion comparison at each stage for different customers.
Funnel chart example

2.2 Example usage process #

Step 1: Set dimensions, metrics, and filter conditions
Select [sale_province] as the dimension and [sale_price] as the metric.

Step 2: Select the chart panel - Funnel chart

Step 3: Sort by quantity

Step 4: Modify the chart format as needed

Step 5: Multiple metrics can be used as funnel layers

3.1 Funnel chart icon #

3.2 Configuration rules #

Select one dimension and one metric; different dimension items correspond to different funnel layers
Or select zero dimensions and two or more metrics; different metrics correspond to different funnel layers

3.3 Edit colors #

You can configure different colors for different values of funnel layers, and there are multiple built-in color schemes:

Also supports Custom Color Schemes.

3.4 Display orientation #

• Vertical
• Horizontal

3.5 Funnel layer names #

• You can click the toggle button on the right to choose whether to display funnel layer names
• Font size and color

3.6 Legend and labels #

Legend:

• You can click the toggle button on the right to choose whether to display legend information.
• The legend position in the chart can be set to top, bottom, left, or right.
• The legend alignment can be configured as top/left aligned, center aligned, or bottom/right aligned.
• You can set the maximum number of legend columns, as well as the font and color.
• The legend display mode can be configured. When there are too many legend items, you can choose between pagination or scrollbar display effects.
  

Labels:

• You can click the switch button on the right to choose whether to display label information.
• Labels are displayed at the top layer of the chart. After enabling label display, metric values will appear on the chart.
• You can set the font size and color of labels.
• You can set the display content: value, conversion rate, arrival rate.